Sony Ericsson Xperia X10 “La Mini Parade”
For the world’s smallest smartphone launch, Agency Arthur Schlovsky put together the world’s smallest advertising campaign and teamed up with Caporal to shoot the “Mini Parade”.
The first of its kind, directed by Baptiste Massé:
At the beach, directed by Dimitri Coste:
Downtown Paris, directed by Fabien Peborde:


